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Creando marca-dominio
7 de mayo de 2009 por DnZapping (General)

David Fernández reflexiona sobre la creación del binomio marca-dominio y llega a las siguientes conclusiones:

  1. Es mejor potenciar la marca-dominio sin dispersarse en una red de diversas webs (a no ser que hablemos de una Red de Blogs) e ir sumando páginas de utilidad bajo un mismo dominio.
  2. Utilizar varios dominios que traten temas complementarios al dominio base puede ser beneficioso de cara a posicionamiento en Google y a la estabilidad en el número de visitas. Sin embargo, reducen las visitas recurrentes y el efecto de fidelización del usuario.
  3. Utilizar una sóla marca-dominio evita la dispersión de direcciones en la mente del usuario
  4. Debido al prolífico crecimiento de la Red, cada vez es más difícil hacerse un hueco en Internet. El usuario a diario es bombardeado por multitud de webs. Es por ello que éste sólo guarda en su cabeza los dominios de las páginas de su verdadero interés.
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